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【西安集思寶MG858S】40億入口之爭:手機廠商運營商博弈SIM卡控制權
發布:西安威鴻數碼科技有限公司 瀏覽:431 時間:2015/7/21 16:49:47
【西安GPS網】本報記者 陳寶亮 北京報道

YIKEXIAOXIAODESIMKA,QUEZAIYIGUANHEMUDESHOUJICHANGSHANGYUYUNYINGSHANGZHIJIANXIANQIBOLAN。ERBOLANBEIHOU,ZESHIDUISHOUJIHAOMAKONGZHIQUANDEBOYI。

JINRI,ZAISHANGHAIJUBANDESHIJIEYIDONGDAHUISHANG,GSMA(GSMXIEHUI)GONGZUOZULIANHEZHULIUYIDONGWANGLUOYUNYINGSHANG、SHOUJIZHIZAOSHANGHESIMKAGONGYINGSHANG,TAOLUNeSIM(Embedded SIM、QIANRUSHISIM)JISHUZAIZHINENGSHOUJILINGYUDEJISHUGUIFAN。GSMASHIYOU800DUOJIAYUNYINGSHANG、200DUOGESHOUJI、HULIANWANGQIYEZUCHENGDEYIDONGTONGXINXINGYEZUZHI。

區別于以往由運營商發放SIM卡的形式,eSIM是指在智能手機等終端出廠時預裝SIM卡,這一技術很可能會徹底改變消費者與移動運營商簽約的方式。此前,蘋果公司曾在iPad Air2上推出了Apple SIM,消費者可以在iPad上任意選擇幾家運營商的流量業務。這被大量媒體解讀為“顛覆運營商”的技術。

XIANRAN,QIANRUSHISIMJISHUGEIZHONGDUOZHONGDUANCHANGSHANGTIGONGLEYIGEKONGZHISHOUJIHAOMADEJIHUI,ZHEYIWEIZHUXINZENGLESHUSHIYIGERUKOU。GENJUSHICHANGYANJIUGONGSIIC InsightsZUIXINBAOGAO,2014NIAN,QUANQIUYOU44YIDULISHOUJIYONGHU,YUEZHANQUANQIUZONGRENKOUDE60%,ERSIMKABAOYOULIANGZEJIEJIN75YI,CHAOGUOQUANQIUZONGRENKOUSHU。

万炮捕鱼 WEICI,SANXING、PINGUOXUANZETONGYIZHANXIANTUIDONGJISHUBIAOZHUN,YIGAISHUANGFANGCIQIANZAIQUANQIUZHUANLIDAZHANZHONGDEZHENFENGXIANGDUI。TONGSHI,7YUE15RI,QUANQIUZUIDASIMKACHANGSHANGJINYATUOLIANHEZHONGXINGTONGXUN,ZAIHOUZHEDEZHINENGSHOUJIZHONGZHANSHILEZHEYIJISHU。

万炮捕鱼 CIWAI,LINGYIWEISIMKACHANGSHANGGAOCENGYEGAOSUJIZHE:“ZAIYUWOMENJIECHUDESHOUJICHANGSHANGLI,HUAWEI、XIAOMISHIFENKEWANGZHEYIJISHU。”JIZHEJIUCIZIXUNHUAWEI、XIAOMI,HUAWEISHANGWEIGEICHUHUIFU,ERXIAOMIDETAIDUYEBUMINGLANG,XIAOMIKEJISHICHANGGAOJIZONGJIANWEILAIGAOSUJIZHE:“MUQIANDEQINGKUANGXIA,WOMENBUYUZHIPING。”CIQIAN,XIAOMIYIJINGHUOPIYIDONGZHUANSHOUYEWUPAIZHAO。

抵制Apple SIM

万炮捕鱼 GSMAZAI2010NIANTICHULEeSIMGAINIAN,DANGSHI,GSMAZHIZAIJIEJUEM2MZHONGDUANDELIANWANGWENTI。YOUYUWULIANWANGHANGAILINGYUZHONGDUO,GSMAXIWANGeSIMJUBEIZHONGDUANYUZHUANG、DULIZAITI、ZIZHUJIHUO、LINGHUOQIEHUANYUNYINGSHANGDENGNENGLI,ERCHUANTONGDESIMKADUIZHEXIENENGLIDOUBUZHICHI。

ZHEYIJISHUGAINIANBUJINSHIYONGYUWULIANWANG,TATONGSHIYEHUIGEISHOUJISHICHANGDAILAIJUDABIANGE。

“RUGUOeSIMPUJI,NEIMEYONGHUCONGSHOUJICHANGSHANGGOUMAISHOUJIDETONGSHI,JIUKEYIRENYIXUANZEYIJIAYUNYINGSHANGDEFUWU,ERQIEKEYIZAIDUOGEYUNYINGSHANGZHIJIANRENYIQIEHUAN。”ZHIMINGDIANXINZHUANJIACHENGDEJIEGAOSUJIZHE:“LIXIANGZHUANGTAIXIA,ZHEXIECAOZUOWANQUANBUXUYAOJINGGUOYUNYINGSHANG。”

eSIMWENSHIZHICHU,PINGUOGONGSIJIUDINGSHANGLEZHEYIJISHU。ZHEKEYIBANGZHUPINGUOCONGYUNYINGSHANGSHOUZHONGQIANGDUOHAOMAKONGZHIQUAN,TONGSHIYENENGMANZUXIAOFEIZHEBUYUANYIBEIYUNYINGSHANGKUNBANGDESUQIU。

JUZHIQINGRENSHITOULU,iPhone 5TUICHUZHIQIAN,PINGUOGONGSICENGYUDIANXINYUNYINGSHANGJIU“iPhone 5YAOBUYAOSIMKA”DEZHENGLUNXIANRUJIANGJU,SUIRANPINGUOHENQIANGSHI,DANJIHUMEIYOUYUNYINGSHANGZHICHI,ZUIZHONGPINGUOBINGWEIRUYUAN。

2014NIAN10YUE,PINGUOZHONGYUZAIiPad Air2DEFABUHUISHANGTUICHULEApple SIM,ZAIiPadSHEZHIXUANXIANGZHONG,YONGHUKEYIJINRU“Apple SIM”XUANXIANG,RENYIXUANZEQIZHONGDEYUNYINGSHANGYEWU。DANSHI,JIARUApple SIMDEYUNYINGSHANGZHIYOU4GE——MEIGUODEAT&T、Sprint、T-Mobile,YIJIYINGGUOYUNYINGSHANGEE。CIWAI,WEIMANYOUYONGHUTIGONGQUANQIULIULIANGFUWUDEGIGSKYYEJIARUApple SIM。DEYIYUGIGSKYDEYEWUFUGAI,Apple SIMTUIGUANGZHI93GEGUOJIA。

DANSHI,ZHE93GEGUOJIABINGBUBAOKUOZHONGGUO、RIBEN、HANGUO,ZAIPINGUOZHONGGUOGUANWANGSHANG,SUOYOUApple SIMDEXIANGGUANJIESHAOJUNBEICHEXIAO。QUANQIUZUIDADEVerizon,YIJIOUZHOUZHULIUYUNYINGSHANGYEJUNBUZHICHIApple SIM。ERQIE,TUICHUZHIJIN,Apple SIMWEINENGXINZENGRENHEYIJIAHEZUOHUOBAN。

即便是四家支持者,對Apple SIM也并非全力支持。據T-Mobile CEO John Legere在Twitter万炮捕鱼上爆料,“必須是從AT&T、Sprint手里買的iPad才能使用它們的服務,而且iPad用戶一旦選擇Sprint、AT&T之后,就無法切換到其他運營商。”從這一點看,蘋果并未讓Apple SIM改變運營商,以及改變用戶對于SIM的使用方式。

入口之爭

万炮捕鱼 “CONGSIMDAOeSIM,GAIBIANDEBUZHISHIJISHU,ERSHIZHENGGECHANYELIANTIAO。”WOQISHUJUDIANXINSHIYEBUFUZONGJINGLIZHANGCHUGAOSUJIZHE:“SIMKADEFAXINGSHANG,YEYOUYUANLAIDEYUNYINGSHANGBIANCHENGLEZHONGDUANCHANGSHANG。”WOQISHUJUSHIQUANQIUDIWUDAZHINENGKACHANGSHANG,MEINIANXIAOSHOUSIMKAJIEJIN4YIKE。

YUNYINGSHANGQUANBUDEXINZENGYEWU,JUNTONGGUOFAXINGSIMKAWANCHENG。“PINGUOYIXIAZIJIUQIANGLEYUNYINGSHANGZUIDADEXIAOSHOUSHENGYI。”ZHANGCHUBIAOSHI:“ZHEZHONGSHANGYEMOSHIDECHONGJITAIDA,YUNYINGSHANGZENMEKENENGBUDIZHIApple SIM?”

万炮捕鱼 TONGSHI,“DANGPINGUOBAYUNYINGSHANGDEMAHAOZIYUAN、LIANLUXINXI、SHUJUANQUANXIERUDAOiCloudSHANGZHIHOU,YUNYINGSHANGJIUGENYONGHUSHUOZAIJIANLE。”CHENGDEJIEBIAOSHI,YUNYINGSHANGZHIJIECONGB2CGONGSIBIANCHENGLEB2B,ERTANPANDUIXIANGZESHIPINGUO、SANXINGDENGYIGUANQIANGSHIDEQIYE,“YUNYINGSHANGZHIJIANZHINENGTONGGUOBUJICHENGBENDEJIAGEZHAN、BUTIE,CONGPINGUODEPINGTAISHANGZHENGDUOYONGHU。”

万炮捕鱼 GENGWEIYANZHONGDESHI,SHOUJIHAOMAJIHUSHIYUNYINGSHANGYUYONGHULIANXIDEWEIYINIUDAI,YESHIYUNYINGSHANGHULIANWANGYEWUDEWEIYIRUKOU,YUNYINGSHANGDEJIATINGYINGYUAN、YOUXI、YINLE、YUEDU、DUANXINJIFEI、YIDONGZHIFUDENGDENGYEWU,JUNYILAISHOUJIHAOMADEZHICHENG。RUGUOSHIQULEHAOMAKONGZHILI,YUNYINGSHANGDEHULIANWANGYEWUJIANGZAIWULIZHUIZHIDI。

万炮捕鱼 DANSHI,YUNYINGSHANGBINGFEIYIWEIZUNAOeSIM。YINWEIeSIMNENGGOUXIANZHUJIANGDIYUNYINGSHANGDESIMKACAIGOUCHENGBEN、MAHAOZIYUANGUANLICHENGBEN,ERQIE,ZHONGGUOYIDONGYANJIUYUANLUOHONGJIESHAO:“RUGUOYUNYINGSHANGNENGGOUZHANGKONGeSIMJISHU,YUNYINGSHANGKEYIJINYIBUJIAQIANGYONGHUZHANXING、KONGZHIQUAN,SHENZHIYUZHONGDUANCHANGSHANGHEZUOSHIKEZHENGQUDAOGENGHAODEHUAYUQUAN。”LUOHONGJIESHAO,YUNYINGSHANGMUQIANKEYISHIXIANZHEYIXIAOGUO,DANTABINGWEITOULUJISHUJIAGOUDEXIJIE。KEYIXIANGXIANG,YUNYINGSHANGXIWANGGSMAJIANGZHEZHONGYOULIYUZIJIDEJISHUJIAGOUNARUBIAOZHUN。

2015NIAN3YUE,GSMAZAICIFABUXINWEN,XUANCHENGJIANGZHIDINGXINDEJISHUGUIFAN,SHIXIAOFEIZHENENGGOUTONGGUOZIJIXUANZEDEYIDONGWANGLUOYUNYINGSHANGLAIJIHUOPINGBANDIANNAOHUOKECHUANDAISHEBEIDENGSHEBEIDEQIANRUSHISIMKA。GENJUGSMAJIHUA,ZHEYIJIHUAJIEGUOJIANGZAI2015NIANDISANJIDUCHULU,XIAOFEISHEBEIYUANCHENGPEIZHIDETONGYONGGUIFANYUJIJIANGYU2016NIANZHIQIANCHUTAI。

需要指出,新的技術規范中,GSMA并沒有把智能手機納入規劃。這一取舍,幫助GSMA得到了14家運營商的支持,其中包括AT&T、沃達豐万炮捕鱼、德國電信等主流運營商。但是,全球最大運營商Verizon,中國三大運營商,以及韓國KT、日本軟銀等巨頭均不在“支持者”的名單之中。

万炮捕鱼 ERQIE,JISHUGUIFANDETAOLUNYECHONGMANZHENGYI。7YUE15RI,CANYUBENCIGUIFANTAOLUNDEJINYATUOODC(ANXUPEIZHIFUWU)YEWUFUZONGCAIBenoit JouffreyJIESHAO,“ZONGTIJIAGOUYIJINGDACHENGYIZHI,DAJIAZAITUIDONGJISHUXIJIEGUIFAN。”DANSHILUOHONGGAOSUJIZHE:“HUANMEIYOUDACHENGGONGSHI,BINGBUZUYIZHIDINGBIAOZHUN。”TABIAOSHI,BIXUHUANYAOKAOLVeSIMGEIYONGHUDAILAIDEYIXIEANQUAN、SHUJUGUANLIDEWENTI。

CHULEYUNYINGSHANGZHIWAI,ZHONGDUANCHANGSHANGDUIeSIMYEBINGBUWANQUANYONGHU。GUONEIYIZHIMINGZHONGDUANCHANGSHANGGAOCENGYEGAOSUJIZHE:“SIMKADEJISHU、BIAOZHUNYIJIHAOMAGUANLI,HUANSHIYIYUNYINGSHANGWEIZHU,WOMENHUANSHIXUANZEGENSUIYUNYINGSHANGDEJISHULUXIAN。”


西安威鴻數碼科技有限公司是專業從事GPS衛星定位、北斗衛星定位(BDS)及衛星通訊和精密科學測量儀器等產品服務的高科技專業性公司。公司提供戶外Garmin手持機麥哲倫GPS、(探險家510、探險家610、探險家310、) 中海達GPS集思寶系列GPS、(集思寶MG858S\集思寶UG903\任我游A3\任我游A5)彩途GPS、(彩途南方測繪GPS、天寶GPS拓普康GPS、徠卡GPS 全站儀、激光測距儀GNSS設備、北斗GPS、對講機、望遠鏡、海事衛星電話、銥星衛星電話、歐星衛星電話、衛星電話充值流量流速檢測儀器、三維激光掃描儀、無人機等產品服務。

網址:www.xagps.com  電話: 029-89661358 62996080  地址:西安市長安南路101號金品國際22623

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